Privacy policy
NAIMA ESSENCE LTD
Privacy Policy
Last Updated: 29 July 2026
1. Introduction
Welcome to Naima Essence Ltd (“Naima Essence”, “we”, “our”, or “us”).
Your privacy is important to us. This Privacy Policy explains how we collect, use, store, share and protect your personal information when you visit our website, purchase our products, contact us, or otherwise interact with our business.
Naima Essence Ltd is committed to protecting your personal information and respecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable UK privacy laws.
By using our website or purchasing our products, you acknowledge that you have read and understood this Privacy Policy.
2. Who We Are
Naima Essence Ltd is a company registered in England and Wales.
Company Name: Naima Essence Ltd
Company Registration Number: 15673093
Registered Office:
Suite W02 Howard Road
Stanmore
HA7 1FW
United Kingdom
Telephone:
Email:
support@naimaessence.com
For the purposes of UK data protection legislation, Naima Essence Ltd is the Data Controllerresponsible for the personal information collected through this website.
3. Scope of this Privacy Policy
This Privacy Policy applies to personal information collected when you:
- Visit our website.
- Purchase products from our online store.
- Contact us by email, telephone or WhatsApp.
- Create an account with us.
- Subscribe to our newsletters or marketing communications.
- Participate in promotions or competitions.
- Leave reviews or testimonials.
- Interact with our social media pages.
- Communicate with us regarding customer support.
This Privacy Policy also applies where you interact with Naima Essence Ltd through third-party platforms that link to this policy.
4. Information We Collect
Depending on how you use our website, we may collect the following categories of personal information.
Identity Information
- Full name
- Title
- Username (if applicable)
Contact Information
- Billing address
- Delivery address
- Email address
- Telephone number
Order Information
When you place an order, we collect information relating to your purchase, including:
- Products ordered
- Order value
- Delivery preferences
- Order history
- Returns or exchanges
Payment Information
Payments made through our website are processed securely by trusted payment providers.
We do not store your full payment card details on our own systems.
Payment providers may collect information necessary to process your payment securely in accordance with their own privacy policies.
Account Information
If you create an account, we may collect:
- Login credentials
- Password (stored securely in encrypted form where applicable)
- Purchase history
- Saved addresses
- Wishlist or preferences (where available)
Technical Information
When you visit our website, we may automatically collect certain technical information, including:
- IP address
- Browser type
- Device information
- Operating system
- Time zone
- Website usage information
- Cookies and similar technologies
Marketing Preferences
If you choose to receive marketing communications, we may collect your preferences regarding:
- Email marketing
- Promotions
- Product updates
- Special offers
You may unsubscribe at any time using the unsubscribe link in our emails or by contacting us directly.
Customer Communications
If you contact us, we may keep records of:
- Emails
- Telephone enquiries
- WhatsApp messages
- Customer service requests
- Complaint correspondence
- Product enquiries
This helps us improve our customer service and maintain accurate business records.
Information You Voluntarily Provide
You may also choose to provide information by:
- Leaving product reviews
- Completing surveys
- Entering competitions
- Contacting customer support
- Providing feedback
- Participating in promotions
We only collect information that is relevant to the purpose for which it is provided.
5. How We Collect Your Information
We collect personal information in several ways, including:
Information You Provide Directly
This includes information you provide when you:
- Place an order
- Create an account
- Contact us
- Subscribe to marketing emails
- Submit a review
- Request customer support
- Enter a promotion or competition
Information Collected Automatically
When you browse our website, certain information is collected automatically using cookies, analytics tools and similar technologies.
This may include information about how you use our website, which pages you visit, how long you stay on the site and the device you use to access it.
Information from Third Parties
We may also receive limited information from trusted third parties such as:
- Shopify
- Payment service providers
- Delivery partners
- Marketing platforms
- Analytics providers
- This information is only used for legitimate business purposes and in accordance with applicable data protection laws.
6. How We Use Your Personal Information
Naima Essence Ltd only processes your personal information where we have a lawful reason to do so. We use your information to provide our products and services, manage our business, improve customer experience and comply with our legal obligations.
We may use your personal information for the following purposes:
Processing Your Orders
We use your information to:
- Process and confirm your orders.
- Arrange payment processing.
- Prepare and dispatch your purchases.
- Provide delivery updates.
- Process refunds, returns or exchanges.
- Respond to enquiries relating to your order.
Managing Your Customer Account
If you create an account, we use your information to:
- Maintain your account.
- Allow you to access previous orders.
- Save delivery details (where available).
- Improve your shopping experience.
Customer Service
We use your information to:
- Respond to questions and enquiries.
- Provide product advice.
- Resolve complaints.
- Investigate issues with orders or deliveries.
- Improve the quality of our customer support.
Improving Our Website
We may analyse how visitors use our website in order to:
- Improve website performance.
- Improve navigation.
- Identify technical issues.
- Enhance customer experience.
- Develop new products and services.
Where required by law, analytics cookies will only be used with your consent.
Marketing Communications
If you have chosen to receive marketing communications, we may send you:
- Product launches.
- Exclusive offers.
- Promotions.
- Company news.
- Seasonal campaigns.
- Newsletters.
You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in our emails or by contacting us directly.
Fraud Prevention and Security
We may use your information to:
- Detect fraudulent activity.
- Verify customer identity where necessary.
- Prevent unauthorised transactions.
- Protect our website and systems.
- Investigate suspected misuse of our services.
Legal and Regulatory Compliance
We may process your information where necessary to:
- Comply with UK laws.
- Meet tax and accounting obligations.
- Respond to lawful requests from public authorities.
- Protect our legal rights.
- Enforce our Terms and Conditions.
7. Lawful Basis for Processing
Under the UK General Data Protection Regulation (UK GDPR), we only process personal information where we have a lawful basis to do so.
Depending on the circumstances, we rely on one or more of the following legal bases:
Contract
We process your information where it is necessary to fulfil a contract with you, including:
- Processing your order.
- Delivering products.
- Providing customer support.
- Processing refunds or exchanges
Legal Obligation
We process certain information where required by law, including for:
- Tax records.
- Financial reporting.
- Fraud prevention.
- Regulatory compliance.
Legitimate Interests
We may process personal information where it is necessary for our legitimate business interests, provided your rights and freedoms are not overridden.
Examples include:
- Improving our website.
- Preventing fraud.
- Maintaining website security.
- Responding to customer enquiries.
- Managing our business efficiently.
- Developing new products and services.
Consent
Where required by law, we rely on your consent, including for:
- Marketing emails.
- Certain cookies and analytics technologies.
- Promotional communications.
You may withdraw your consent at any time without affecting the lawfulness of processing carried out before consent was withdrawn.
8. Sharing Your Personal Information
We value your privacy and do not sell your personal information to third parties.
However, we may share your information where necessary with trusted organisations that help us operate our business.
These may include:
Shopify
Our online store is hosted by Shopify, which provides the e-commerce platform used to process orders, manage customer accounts and operate our website.
Shopify processes personal information in accordance with its own privacy practices and applicable data protection laws.
Payment Providers
Payments are securely processed by trusted payment providers.
Depending on the payment method you choose, your payment information may be processed by providers such as:
- Shop Pay
- PayPal
- Apple Pay
- Google Pay
- Credit or debit card payment processors
Naima Essence Ltd does not receive or store your complete payment card details.
Delivery Companies
We share relevant information with courier and postal service providers in order to deliver your purchases.
This may include:
- Your name.
- Delivery address.
- Telephone number (where required).
- Order reference.
Technology Providers
We may use carefully selected third-party providers to support our business operations, including:
- Website hosting.
- Cloud storage.
- Customer support systems.
- Website security.
- Analytics services.
- Marketing platforms.
These providers are only given access to information necessary to perform their services on our behalf.
Professional Advisers
Where necessary, we may share information with professional advisers including:
- Accountants.
- Solicitors.
- Auditors.
- Insurance providers.
Such disclosures are limited to what is reasonably necessary and are subject to appropriate confidentiality obligations.
Legal Requirements
We may disclose personal information where required to do so by law or where reasonably necessary to:
- Comply with legal obligations.
- Respond to lawful requests from public authorities.
- Prevent fraud or criminal activity.
- Protect the rights, property or safety of Naima Essence Ltd, our customers or others.
9. Shopify and Payment Processing
Our website is powered by Shopify.
When you place an order, Shopify collects and processes information necessary to complete your purchase and operate the online store.
Payments are processed through secure third-party payment providers. These providers are responsible for processing payment information in accordance with the Payment Card Industry Data Security Standard (PCI DSS) and their own privacy policies.
Naima Essence Ltd does not store your full payment card details on its own servers.
Where available, customers may choose to pay using supported payment methods such as Shop Pay, PayPal, Apple Pay, Google Pay or major debit and credit cards.
10. Cookies and Similar Technologies
Our website uses cookies and similar technologies to improve your browsing experience, enhance website functionality, analyse website traffic and, where permitted, provide relevant marketing content.
A cookie is a small text file stored on your device when you visit a website. Cookies help websites recognise your device and remember certain information about your visit.
The types of cookies we may use include:
Essential Cookies
These cookies are necessary for the operation of our website and cannot be switched off. They enable core functionality such as:
- Secure login
- Shopping basket functionality
- Checkout process
- Website security
- Fraud prevention
Without these cookies, certain parts of the website may not function correctly.
Performance and Analytics Cookies
These cookies help us understand how visitors use our website by collecting anonymous information such as:
- Pages visited
- Time spent on the website
- Navigation paths
- Website performance
- Device and browser information
This information helps us improve the performance and usability of our website.
Functional Cookies
Functional cookies allow our website to remember choices you make, such as:
- Preferred language
- Region
- Account preferences
- Shopping preferences
These cookies provide a more personalised browsing experience.
Marketing Cookies
With your consent, marketing cookies may be used to:
- Show relevant advertisements
- Measure advertising effectiveness
- Remember your preferences
- Personalise promotional content
These cookies may be provided by trusted advertising partners.
Managing Cookies
Most web browsers allow you to control or disable cookies through your browser settings.
Please note that disabling certain cookies may affect the functionality of our website and your shopping experience.
Where required by law, we will request your consent before placing non-essential cookies on your device.
11. Analytics and Website Performance
To help us understand how our website is used and improve the services we provide, we may use analytics tools such as:
- Shopify Analytics
- Google Analytics (where implemented)
- Other website performance and reporting tools
These services may collect information including:
- Device type
- Browser type
- Pages viewed
- Approximate location based on IP address
- Website interactions
- Referring websites
Analytics information is used in aggregated form wherever possible and is not intended to identify individual visitors.
12. Marketing Communications
If you have chosen to receive marketing communications from Naima Essence Ltd, we may send you information about:
- New fragrance launches
- Special offers
- Promotions
- Exclusive discounts
- Seasonal collections
- Company news
- Product recommendations
Marketing communications may be sent by email or, where you have requested it, through other communication channels.
You may withdraw your consent or unsubscribe at any time by:
- Clicking the “Unsubscribe” link included in marketing emails.
- Contacting us using the details provided in this Privacy Policy.
We will not continue sending marketing communications once you have opted out, except where necessary to send service-related communications concerning your orders or account.
13. Social Media and WhatsApp
Naima Essence Ltd maintains a presence on social media platforms to engage with customers, promote products and provide customer support.
If you contact us through platforms such as:
- TikTok
the information you provide may be processed both by Naima Essence Ltd and by the relevant platform in accordance with their respective privacy policies.
We recommend that you review the privacy policies of these platforms before sharing personal information.
Where you contact us through WhatsApp, your messages are transmitted using WhatsApp’s services. Please avoid sending sensitive personal or financial information through messaging platforms unless specifically requested and appropriate security measures are in place.
14. Data Security
Naima Essence Ltd takes the security of your personal information seriously.
We implement appropriate technical and organisational measures designed to protect personal information against:
- Unauthorised access
- Accidental loss
- Misuse
- Alteration
- Disclosure
- Destruction
Security measures may include:
- Secure website encryption (HTTPS)
- Password protection
- Restricted access to personal information
- Secure payment processing
- Staff awareness of data protection responsibilities
- Regular monitoring of our systems where appropriate
Although we take reasonable steps to protect your information, no method of electronic transmission or storage is completely secure. We therefore cannot guarantee absolute security.
15. Data Retention
We only keep personal information for as long as necessary to fulfil the purposes for which it was collected, including to:
- Complete customer orders
- Provide customer support
- Comply with legal obligations
- Resolve disputes
- Enforce our agreements
- Maintain appropriate business records
The length of time we retain information depends on the type of information involved and the legal or operational requirements applicable to it.
When personal information is no longer required, we will securely delete, anonymise or otherwise dispose of it in accordance with applicable laws and our internal data retention practices.
16. Your Rights Under UK Data Protection Law
Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have a number of rights regarding your personal information.
These rights may include:
Right of Access
You have the right to request confirmation of whether we process your personal information and to receive a copy of the personal information we hold about you.
Right to Rectification
You have the right to request that we correct any inaccurate or incomplete personal information.
Right to Erasure
You may request that we delete your personal information where there is no legal reason for us to continue processing it.
This right is sometimes referred to as the “Right to be Forgotten.”
Right to Restrict Processing
You may ask us to restrict how we process your personal information in certain circumstances.
Right to Object
You have the right to object to certain types of processing, including processing based on legitimate interests and direct marketing.
If you object to receiving marketing communications, we will stop sending them as soon as reasonably practicable.
Right to Data Portability
Where applicable, you may request a copy of your personal information in a structured, commonly used and machine-readable format.
Right to Withdraw Consent
Where we rely on your consent, you may withdraw that consent at any time.
Withdrawal of consent will not affect the lawfulness of any processing carried out before consent was withdrawn.
Exercising Your Rights
If you wish to exercise any of your privacy rights, please contact us using the details provided at the end of this Privacy Policy.
To protect your privacy and the security of your information, we may ask you to verify your identity before responding to your request.
We aim to respond to valid requests within the time limits required by applicable law.
17. International Transfers of Personal Information
Some of the third-party service providers we use, including Shopify and certain technology providers, may process or store personal information outside the United Kingdom.
Where personal information is transferred internationally, we take reasonable steps to ensure that appropriate safeguards are in place in accordance with UK data protection laws.
These safeguards may include:
- UK International Data Transfer Agreements (IDTAs)
- International Data Transfer Addendums
- Adequacy Regulations
- Other legally recognised safeguards
18. Children’s Privacy
Our website and products are intended for individuals aged 18 years or over.
We do not knowingly collect personal information from children.
If we become aware that personal information has been collected from a child without appropriate legal authority, we will take reasonable steps to delete that information promptly.
If you believe that a child has provided us with personal information, please contact us using the details below.
19. Third-Party Websites
Our website may contain links to third-party websites, services or social media platforms.
These websites operate independently of Naima Essence Ltd and have their own privacy policies and terms of use.
We are not responsible for the privacy practices, content or security of third-party websites and encourage you to review their privacy policies before providing any personal information.
20. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect:
- Changes in applicable laws or regulations.
- Changes to our business operations.
- Improvements to our services.
- Changes in technology or security practices.
The latest version of this Privacy Policy will always be published on our website with the revised “Last Updated” date shown at the top of the document.
We encourage customers to review this Privacy Policy periodically.
21. Contact Us
If you have any questions about this Privacy Policy, wish to exercise your privacy rights, or would like further information about how we process your personal information, please contact us.
Naima Essence Ltd
Company Registration Number: 15673093
Registered in England and Wales
Registered Office
Suite W02 Howard Road
Stanmore
HA7 1FW
United Kingdom
Telephone
22. Complaints
If you are dissatisfied with how we process your personal information, we would appreciate the opportunity to address your concerns first.
Please contact us using the details above and we will do our best to resolve your complaint promptly.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s independent authority responsible for data protection.
Information Commissioner’s Office (ICO)
Website: https://ico.org.uk
Telephone: 0303 123 1113
Final Statement
At Naima Essence Ltd, we are committed to protecting your privacy and handling your personal information responsibly, securely and transparently.
We appreciate the trust you place in us and are committed to maintaining the highest standards of privacy, security and customer service.
Last Updated: 29 July 2026
© 2026 Naima Essence Ltd. All rights reserved.